Gelato Showcases AI-Powered Future of Print at Printing United 2025
Gelato, the software company behind GelatoConnect, the AI-powered operating system for print production, will showcase its latest innovations at Printing United Expo 2025, the world’s most comprehensive printing event.
The economics of print are shifting fast. Average order values are dropping, print runs are shrinking, and customers expect faster turnaround at higher margins. To stay profitable, print service providers (PSPs) must eliminate fragmentation and connect procurement, production, and shipping into a single workstream.
Spotlight on AI Estimator: Quotes in Minutes, Not Hours
Launched in September, the GelatoConnect AI Estimator is the industry’s first AI-powered quoting engine. It produces precise estimates in just 15 seconds and delivers branded, customer-ready quotes in under five minutes—cutting manual quoting work by 65% and boosting win rates by enabling PSPs to be the first to respond.
“Traditionally, print buying is too hard. From a customer perspective, it’s slow, there are too many friction points, and too much jargon. AI Estimator by GelatoConnect gives customers the opportunity to do it faster, at the time they want, and with less friction. It is just a huge opportunity,” said Paul Hudson, CEO of Hudson Printing Company.
Visitors to Gelato’s booth (#5058) can try the AI Estimator firsthand. A live ticker will display real-time global estimations generated during the show, highlighting time saved for PSPs.
GelatoConnect: One Operating System for Print
GelatoConnect consolidates procurement, workflow, and logistics into one machine-agnostic platform. By replacing fragmented tools with one connected system, PSPs can:
Lower inventory by up to 20%
Cut shipping costs by up to 40%
Unlock 2X profit margins through smarter automation
Following its July rollout for apparel, GelatoConnect now enables garment decorators to manage DTG, DTF, embroidery, and hybrid workflows in the same streamlined platform—bringing the same efficiency and profitability gains beyond traditional print categories.
A Featured Stop on the AI Pavilion Tour
Gelato’s Printing United booth is a featured stop on the official AI Pavilion Tour, held daily during the expo. Attendees can join guided or self-guided tours exploring how AI is transforming print.
“AI and automation aren’t the future—they’re here,” said Henrik Müller-Hansen, Founder and CEO of Gelato. “GelatoConnect is giving PSPs the control, efficiency, and growth they need in an industry where order sizes are shrinking, expectations are rising, and margins are under pressure.”
Connect with Gelato at Printing United
Media Day: Meet COO Rebecca Razulis on October 21.
Visit Booth #5058: See GelatoConnect and the AI Estimator in action.
AI Pavilion Tours: Daily stop at the AI Pavilion:
Oct 22, 3:00 pm
Oct 23, 3:00 pm
Oct 24, 1:00 pm
Book a Meeting: Reserve time with our team in advance here.
About Gelato
Gelato is a software company on a mission to redefine global manufacturing for people and the planet. Through its network of 150+ local production partners in 32 countries, Gelato provides the operating system for local manufacturing,
GelatoConnect. It consolidates every element of digital print production into a single platform, driving profitable growth, efficiency and control.
GelatoCreate, empowers creators and ecommerce entrepreneurs to reach customers anywhere in the world without the burden of inventory, upfront costs, or long-haul shipping. Orders are automatically routed to local production hubs, ensuring products are made closer to the end customer, reducing costs, transportation distances, and waste caused by overproduction. The result is a more streamlined supply chain and new way of manufacturing and distributing products—better for people and the planet.
Gelato was founded by CEO Henrik Müller-Hansen in 2007 and consists of GelatoConnect, GelatoCreate, and GelatoConsumer, operating under the Optimalprint brand. Backed by Insight Partners, Dawn Capital, SoftBank, and Goldman Sachs Asset Management, Gelato is headquartered in Oslo, Norway, with 16 offices worldwide, including in the Czech Republic, Denmark, Estonia, Germany, Pakistan, Singapore, Spain, Sweden, the UK, the US, and Vietnam.
To learn more about Gelato, visit Gelato.com. For career opportunities, visit Gelato’s careers page.
For media inquiries, please contact
Danielle Eldredge
Director of PR and Communications